Just Cavalli is a division of fashion owned by the Italian designer Roberto Cavalli. Just Cavalli is a range of clothing and accessories that is aimed at a younger audience than Roberto Cavalli's primary
line. It was launched in 1998, and offers both male and female designed fashion, including menswear, ladieswear, watches, perfumes, underwear, beachwear, footwear and eyewear. Alongside his primary line and Just Cavalli, Robert Cavalli also has a couple of other ranges ? the RC Menswear range, The Class line, and the Angels and Devils Range, which is a children's collection.
Robert Cavalli first entered the fashion world with an exhibition of his first line of fashion in 1972. Since then, his industry has flourished massively into a multi million dollar company that spans across the globe.
Aimed at a younger market, made up of a target demographic of mostly twenty something year olds, Just Cavalli must be, above all things, extremely stylish. Just Cavalli is an extremely fashionable range, taking inspiration from glamour and rock styles, and putting them both together to create something unique and desirable. Just Cavalli makes use of a lot of colour in their fashion designs.
Roberto Cavalli uses a lot of leather materials and designs in the Just Cavalli range, wanting the designs to be a perfect blend of sex, eroticism and wildness, putting the three together in a fluid way. Along with leather, Just Cavalli designs make use of denim, silk and feathers, along with other materials, but whatever the materials used, the finished designs are unforgettable. The Just Cavalli range of sunglasses does not differ with its expectations. The designs are bold and daring; sexy and stylish. The designs vary in shape and style, but all of them have a very distinct and unusual flair to them, with uses of bold shapes and colours.