Lancaster is an Italian company that specializes in watches and eyewear and sunglasses. In 1992, the company Alvea became the first company to distribute Lancaster watches. By 1997, Lancaster products had
been exposed to the international market and soon saw a great amount of global success. In the last twelve years, the company has flourished and is now an international key player in the watch and eyewear industry.
Lancaster offers its latest designs that include a collection made with precious natural diamonds. The company has fast become one of the main names that represent the high range of fashion in Italy. Lancaster prides itself on its vitality and dynamism. The company has been forever expanding over the last several years by proposing offers of new products. The products that Lancaster produces include alongside watches and sunglasses, also leather good and jewellery. By trying to incorporate new and unusual materials into its products, such as the use of precious stones and natural diamonds, Lancaster is making a mark on the Italian high fashion market.
The company is expanding globally, and has plans to open up branches across the world in areas that are going to be most affluent in helping the business expand. Branches are lined up to be opened across Asia, America, Europe and South America.
Every single year, Lancaster puts out a large new range of products ? the company aims to have at least 100 new watches available and more than 150 new eyewear and leather products every year.
The sunglasses range by Lancaster was launched in 2003 and quickly took the lead in being the most innovated company on the fashion radar by the use of natural hand set diamonds into the sunglasses frames. Because of these natural diamonds, Lancaster sunglasses tend to be more expensive than some of its competitors, but the uniqueness of the designs make it entirely worth it.